#24 on the bord54d ago
realtor-proofing
Realtors convert time to money better than almost anyone, and churn on software harder than any consumer I have seen. So the product has to be insanely simple. Sit on the tools they already have. Replace admin labour, do not replace the CRM. The industry changes through technological advancement, not fee innovation. Automate the 50% of admin that is actually automatable and fees compress because cost structure improved, not because you cut service. If a realtor has to be trained on it, you already lost.
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